More Email Is Coming! More Email Is Coming! (Good For Marketers, Bad For Consumers)

Think you get a lot of email in your inbox now?  If the infographic below is correct, you’ll be getting more “Bacon” email in the future. Bacon email is not spam, its sent from legitimate sources at your request, but they send alot.  And they send more than you want or are willing to read.  One of the more interesting figures is that only 18% of people love the bacon they currently received, while 61% is deleted without being read.

For those in the marketing world that thought email was dying this should serve as a wakeup call that its not going anywhere.  Faced with more competition for their customers via email marketing, how should business be responsible about sending out email so as not to alienate their customers and devalue their brand?

One idea is to consider removing people from your email list who never open your email marketing pieces.  If someone has not opened any email after six different attempts, for example, is it really worth continuing to send them more? Perhaps you should have seperate email lists for frequent and infrequent open subscribers.

What are your thoughts on this infographic?