Sales people can be great networkers, but need to know the linear steps to take so they get something out of it the process. Sales folks want to have a checklist of things to do and if they compete those things they want to know they will be successful. Since social networking works differently, by building relationships over time, sales pros need to see it a different way. When they see it as building a pipeline for future business development, and more, they catch on quick.
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I couldn’t believe what I was hearing. Half way through the last day of Social Media Marketing World someone next to me said how impressed she was with how things had been run at the conference for a first time event. “What did you just say?” I asked. She had to repeat it, and assure… Read More ›
